An exceptional Street Art project on the theme of the “Encounter”.
More than 30 artists will meet in Geneva during the month of July 2020 to transform an old velodrome into a monumental collective artwork. With this project the historic bike path will come to life again through art.
The velodrome is part of the club’s history. UGS is proud of this heritage and wishes to give a second life to the site through urban art. The project contributes to safeguarding Geneva’s architectural heritage while transforming it in an innovative way. It allows this historic bike path to come alive again through art.
At first glance, art and sport may seem very far from each other. The former embodies beauty and sensitivity, the latter strength and competition. UGS seeks to demonstrate that sports and art are universal forms of expression. Both allow people to communicate across languages and cultures, and to express oneself physically, emotionally and intellectually.
Many talented artists lack support to succeed in their field. UGS wishes to offer local and international artists a unique support and challenge as well as wide visibility. The artworks will remain and will be viewed by many passers-by. The promotion of the project by the media and institutional sponsors of UGS will bring attention to the artists and their work.